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Two students participating in a psychological study
明迪Stockfield
访问ing Professional Lecturer
生物
Mindy has held senior-level positions within the entertainment and media industries including roles as 迪斯尼, MTV, 卡通频道, 和学术. She is now honored to be part of the Marist faculty. It is even more rewarding for her to engage with the current generation of college students who were once the “kids” who watched and immersed themselves in the children’s content she built with her teams.
Mindy’s most recent position was Senior Vice President, 市场营销, 有创意的, and Digital for Scholastic. 在这个角色中, she oversaw the overall campaign strategy - including Publicity - for top branded series and authors. This included Harry Potter, Dog Man, The Baby-sitters Club, and Clifford. Core to her role was growing authors and helping new books - especially with diverse voices - get discovered.
Prior, Stockfield was the SVP of 市场营销 for MTV. 在这个角色中, she led all campaign strategy, digital and social media marketing, and consumer and trade advertising for MTV’s live events such as the VMAs and promotion for franchises such as “Teen Wolf.”
In addition, Stockfield served in Vice President roles for The Walt 迪斯尼 Company. She led the marketing for their adult trade book division working with authors such as Mitch Albom, 卡洛琳肯尼迪, 迈克尔·J. Fox as well as managed the cross-over book series with 迪斯尼/ABC television properties. She also served as Vice President of Digital Media for 迪斯尼 Channel where she oversaw content and business development on digital platforms. There she launched some of the iconic online games tied to hits such as High School Musical, 汉娜·蒙塔娜, and Mickey Mouse Clubhouse. Stockfield has also held positions at 卡通频道, 迪斯尼 Online and Modem Media.
In addition to Marist, Mindy has been an Adjunct Professor at 纽约大学 and the S.I. Newhouse School of Public Communications’ graduate program at Syracuse University.
Fun fact - Mindy earned a “Duck-torate” degree from 迪斯尼 University when she was a student on the 迪斯尼 College Program and a cast member operating the Dumbo ride at Walt 迪斯尼 World. She lives outside New York City in the Hudson Valley with her family.
教育
广告学学士.I. Newhouse School of Public Communications, Syracuse University
Research Interests/Areas of Focus
教学领域:
- Campaign Development, Branding, Media Strategy, Digital
主要研究方向:
- Entertainment and the impact of youth culture
- 迪斯尼
- A.I. and its use in advertising
- Transmedia story development (TV to digital, book to TV)
Selected Presentations
University Guest Speaker Appearances:
- Duke University’s Fuqua School of Business
- Syracuse University - Launchpad Digital Tech Talk
- 纽约大学
- University of Connecticut
- Full Sail大学
- Emory University’s Goizueta Business School
- Manhattanville College
Industry Conferences Speaker Appearances:
- On Conference - ONCON
- 电子产品品牌
- 数字图书世界
- 儿童力量交流
- IE
奖项或荣誉
- Emmy for Outstanding Interactive Media Programming, 迪斯尼 Channel
- MTV 电子产品品牌金牌
从属关系
- The Academy of Television Arts & 科学. National Active Member for Emmy’s and Children’s Programming Peer Group.